







Who is the Online ROKS KPI Black Belt Programme designed for?
The ROKS KPI Black Belt programme is designed to develop deep technical and management skills in the field of performance measurement design, implementation and problem-solving.
It is for professionals who would like to
- Develop and implement robust KPIs for their (or their clients) organisation
- Lead clients, or colleagues, through the development of performance measurement techniques
- Deploy advanced KPI methods such as Index KPIs, control charts, KPIs for LSS programmes and OKR Trees
- Demonstrate their capability through Black Belt certification
Typically participants will be corporate performance management specialists or consultants operating in strategy, performance improvement, management information, business intelligence, data or systems.

Programme Objectives
The Black Belt aims to develop robust KPI design and selection skills in students. The programme will:
Help you master a complete toolkit to develop powerful, relevant KPIs for any situation
Introduce students to a broad selection of unique, advanced and powerful performance measurement techniques only available through madetomeasurekpis.com and kpi.academy. Delivered by method creator, industry leader and course tutor, Bernie Smith
Allow students to practise their skills through multiple case studies, supported through regular small-group tutorials with an expert coach


How does certification work?
Certification
- Completion of all of the online-learning modules
- Completion of all the assignments to the required standard
- Passing course module knowledge quizzes (70% or greater, five attempts)
- Attendance of the agreed tutorials (timing will be by mutual agreement and will be as flexible as possible)
Maintenance
Certification and the first year fees are included in the course fees. Maintenance of certification requires a €150 annual subscription (year two onwards) and offering the benefits of listing and verification on madetomeasurekpis.com, full access to the latest Black Belt tools, templates and training materials (even those created after you qualify).
Three certification benefits
Achieving certification will allow graduates to:
1. Use the title ‘ROKS KPI Black Belt’ and personalised certification badge
Ideal for your...
- LinkedIn profile
- Email footer
2. Feature on ‘Trusted ROKS Professionals’ page
- Recognition of your skills
- Quick and simple verification of your qualification
3. Access the latest Black Belt materials
- Latest materials
- Access latest Black Belt tools and materials with release notes

The KPI Black Belt programme curriculum
Wave 1: KPI Selection

The core of Wave 1 is the first five steps of the 'Results Orientated KPI System' in-depth - covering KPI selection and definition. The ROKS method is a flexible and powerful method for selecting the best performance measures for any organisation, used by many brand names organisations on a daily basis.

Targets and incentives are a critical part of bringing KPIs to life and delivering results. All too often targets and incentives are chosen on an arbitrary basis, using guesswork and 'gut feel'. Worse still, these poorly designed targets and incentives can lead to totally unintended consequences from gaming. The ROKET-DS brings a logical structured approach that can be used in any situation to develop effective targets, key results and incentives.
Wave 1: Syllabus Summary
Duration: 45 minute live Zoom session
We start the programme with an informal onboarding, covering introductions, the mechanics of the course and any specific objectives individuals may have for the course.
Duration: 1 hour e-learning module (on demand)
How to simplify and streamline existing strategy documents into a suitable form for effective KPI selection. Learn about the most common strategy pitfalls and how to avoid them. We also cover the 'Big 6', an effective tool for organisations that are struggling with their strategy definition.
Duration: 30 minute e-learning module (on demand)
Team engagement is the biggest single factor affecting KPI success. We review the three essential elements of engagement and the most common and effective tools for managing engagement.
Duration: 1 hour 30 mins e-learning module (on demand)
The heart of the ROKS method is the KPI Tree methodology. KPI Trees are powerful, easy to understand and visual. They are also a learned skill.
This session introduces the 4C method, which makes KPI Tree creation a structured and repeatable process. Software tools and practical design tips are covered as well. Learn how KPI Tree workshops can build engagement, agreement and highlight hidden KPI risks. Feedback shows that people derive huge insight from the KPI trees they build.
Duration: 1 hour e-learning module (on demand)
KPI Trees focus entirely on measuring strategic outcomes. OKRs are a powerful management tool for structuring objectives and key results. OKRs require strategic objectives be aligned throughout the organisation, yet none of the available materials show thre reader how to do this. This module shows you how to combine both methods for a hugely powerful hybrid approach - develop meaningful KPIs and integrate that approach with clear, structured objectives, milestones and actions.
Duration: 1 hour e-learning module (on demand)
The biggest practical issue organisations face with their KPIs is too many KPIs. The shortlisting step introduces a structured, repeatable and visual method for selecting only the most appropriate KPIs. This step also enables the organisation to identify high-value KPIs that are not yet practical but might be business-changing if implemented.
Duration: 1 hour e-learning module (on demand)
A crucial step for success, but one that is often skipped over. In this section, some of the risks are highlighted using hair-raising true stories and we introduce the ROKS KPI Canvas tool.
Duration: 3 hour e-learning module (on demand)
Targets and incentives are critical components of performance management that are often glossed over. They can drive breathtakingly positive results: the moon landings, the eradication of smallpox, or the repair of the ozone layer, for example. They can also have a dark side that can put executives in prison, bring global businesses to their knees, and even cause wholesale loss of life.
Using practical examples and case studies, we will walk through the essential steps of designing robust, effective, and credible targets and incentives for your organisation. The approach is also perfect for selecting meaningful Key Results for OKRs.
Wave 2: Report and Dashboard Design

In Wave 2 we dig into what makes reports and dashboards clear, simple and informative. Starting from the first principles of perception, we build a simple, practical set of rules that will allow you to quickly, and objectively, analyse new or existing report designs then identify and fix the issues you identify.
Both the prototyping and build stages of dashboard and report design are covered in detail using the Brilliant Dashboards process flow...
The Brilliant Dashboard 'Prototyping' method

The Brilliant Dashboard 'Build' method

For Excel users, we also include a complete code-free Excel toolkit to implement the Brilliant Dashboards approach, complete with examples, templates and over two hours of [optional] demonstration videos.

The Brilliant Excel Dashboard Manual
A non-nonsense 88 page guide the theory and practice of designing and building easy-to-understand dashboards and reports.
Expertly designed Prototyping & Build Templates
- Prototyping Guide and Toolkit (PowerPoint)
- Prototyping A4 Canvas (PowerPoint)
- Prototyping A3 Canvas (PowerPoint)
- Prototyping Letter Canvas (PowerPoint)
- Prototyping Tabloid/Ledger Canvas (PowerPoint)
And...
Six high-quality Excel dashboard template kits (as .XLSX files*)
- Monthly Dashboard Template Foundation pack - UK date format
- Weekly Dashboard Template Foundation pack - UK date format
- Daily Dashboard Template Foundation pack - UK date format
- Monthly Dashboard Template Foundation pack - US date format
- Weekly Dashboard Template Foundation pack - US date format
- Daily Dashboard Template Foundation pack - US date format
*All templates require Microsoft Office 2016 or later
Includes full user guide in workbook.
Visual Report and Dashboard Design Checklist
A simple Excel-based checklist to make sure you have covered the major design considerations on your dashboard and report designs
Brilliant Excel Dashboards 'Build' Cheatsheet
A visual cheat-sheet covering the 'Brilliant Excel Dashboards' Build process using simple steps and easy to read instructions.
Brilliant Excel Dashboards 'Prototype' Cheatsheet
A visual cheat-sheet covering the 'Brilliant Excel Dashboards' Prototype process using simple steps and easy to read instructions.
Wave 2: Syllabus Summary
Duration: 2 hour e-learning module (on demand)
KPIs communicate through dashboards and reports. This module introduces the visual design principles developed by the likes of Edward Tufte and Stephen Few and shows how to apply them to your reporting documents. We also cover strategies for minimising the number of design revisions and changes to report designs.
Duration: 2 hour e-learning module (on demand)
Learn how to rapidly create simple, clear and easy-to-understand dashboards using just Excel (no plugins, Visual Basic, macros or subscriptions).
In this two-hour module, we cover the simple rules of clear, understandable report design, introduce you to the powerful 'Brilliant Excel Dashboards Kit' and show you a full dashboard design and build, using the full included kit. With a little practise you will find that you can create robust, good-looking and easy to maintain dashboards five time faster than starting with a blank sheet.
Duration: 4-8 hour home assignment
The best way to consolidate your understanding of the ROKS method is to apply it. Each student will have the opportunity apply the first six steps of the ROKS method. You will have the options of applying the method to your own organisation, a client business or a ready-baked case study that we provide - we will agree on the details of the assignment during the preceding live tutorial session.
You will have access to remote support, as and when needed, to successfully apply the ROKS approach for the first time.
Wave 3: KPI Implementation

When it comes to implementing performance measures, there are a lot of ways in which things can go wrong, both technically and culturally. Fortunately, many of these issues are common and predictable.
Using carefully designed case studies, and [optionally] the student's real-world challenges, we explore tools and methods to mitigate or eliminate many of the common implementation challenges.
Wave 3: Syllabus Summary
Duration: 1 hour e-learning module (on demand)
Duration: 1 hour e-learning module (on demand)
Duration: 1 hour e-learning module (on demand)
Wave 4: Advanced Performance Measurement Methods
In Wave 4 we cover a series of powerful techniques that will flag your credentials a true performance management expert, including...
Peformance Index Design


Managers often find it difficult to read and digest multiple related KPIs. This can paralyse decisions making or lead to reliance on a restricted number of KPIs. The solution is to use well-designed Index KPIs, rolling multiple related KPIs into a single 'headline' KPIs.
In Wave 4 we introduce you to powerful structured approach - the 'EPIK' index design system and toolkit, developed by Bernie Smith.
XmR Smart Charts

Real world data is 'noisy'. Many of the 'tried and tested' methods for reducing that noise can end up giving us a completely misleading picture of the true underlying trends. XmR charts offer a statistically valid method for seeing through that noise and making the right fact-based decisions.
OKR Techniques

OKRs are a powerful management approach, leveraging the many benefits of effective target and goal setting. In Wave 4 we will look at how we can use KPI Trees and the ROKET-DS method to develop killer OKRs.
Measuring the 'Impossible'

It is easy to dismiss certain metrics as 'impossible to measure'. Yet these 'impossible' KPIs are often the key to massive competitive advantage. Using three simple, but powerful techniques, you can unlock the power of the 'impossible'.
Wave 4: Syllabus Summary
Duration: 3 hour e-learning module (on demand)
A regular management request is to represent complex reporting situations as simply as possible. Easy-to-understand 'Fitbit'-type measures, called Index KPIs, can be a useful solution to this problem. 'Index KPIs' can be a fantastic solution, but they also come with severe hidden risks.
This module introduces the seven-step EPIK methodology for building reliable Index KPIs. Each step is illustrated with a worked example and a case study exercise for the delegates. Practical strategies are covered for identifying and minimising the risks inherent with Index KPIs.
Duration: 2 hour e-learning module (on demand)
All processes vary naturally. This is called 'process noise'. How do you know that a chart that increases is really showing improvement and isn't just showing natural variation? In this module we carefully dissect one shocking example - Using the six most common trending methods we show that the choice of trending tool has a greater impact on the conclusion drawn that the data itself! Control charts, specifically XMR charts, offer a mathematically valid solution to this problem. We cover both the theory of XMR/IMR charts and hands-on physical simulation.
OKRs are powerful, but can be difficult to align throughout an organisation. It can also be difficult to ensure that the Key Results are a stretch, realistic and robust.
In this module we cover the use of KPI Trees to align OKRs from top-to-bottom in any organisation and the ROKET-DS method to test and refine Key Results.
Duration: 1 hour e-learning module (on demand)
Many of the most exciting potential KPIs may seem to be hard, or even impossible to measure. Using two effective strategies, almost anything becomes measurable. Learn the techniques that allowed a pension firm to predict when a customer was intending to leave, how much a Blue Whale eats and how a supermarket figured out if a family shops at more than one supermarket.
Duration: Up to 1 hour
The quiz covers the core factual content of the online modules and is taken as an online test. 70% or greater is required for certification, with up to five attempts allowed. Feedback will be offered before any retakes.
Duration: 1 hour live Zoom session
Duration: 8-16 hour home assignment
The advanced assignment will allow you to demonstrate a sound understanding of one, or more, of the advanced techniques you have learned in Phase 4 of the course.
You will have the options of applying the method to your own organisation, a client business or a ready-baked case study that we provide - we will agree on the details of the assignment during the preceding live tutorial session.
You will have access to remote support, as and when needed, to successfully complete the assignment.
How do I enrol on the Black Belt programme?
Register on our sister site, kpi.academy...
Starts August 16th 2023, 13 weeks
Weekly tutorial sessions on Wednesdays (with some flexibility)
Pay by purchase order? Email us at training@madetomeasurekpis.com with your name, organisation (if appropriate), address and tax number (VAT/UTR etc.) as you would like it to appear on the invoice.
What are the enrollment requirements?
There are no formal enrolment requirements. You are welcome to set up a Zoom discussion to talk through the required commitment and expectation using this link https://calendly.com/bernie-smith/introductory-conversation. Participating in the programme is a major commitment for both parties so a call is a good idea if you have questions or reservations.

What is the delivery approach?
The course makes full use of a range of online tools to make the experience as full as possible.
- The online modules will be delivered through our eLearning platform: https://kpi.academy. The course is also accessible on iOS using the free teachable app.
- Live tutorial sessions will be through Zoom sessions and Miro virtual whiteboard (as appropriate)
- Assignments will be managed through a private group in our online community (http://www.kpi.community) using our dedicated, secure online community tool.
In addition to these core plaforms, your tutor will always be available by email.
Clear, concise course notes

Expertly designed cheat sheets
No one wants to have to trawl through notes to refresh themselves on key method points. That's why we have designed a selection of cheat sheets to help you through your first use of each tool or to jog your memory when needed.

Are there any software requirements?
All the tools, templates and support required for successful course completion will be provided, though each participant is expected to have a full version of Microsoft Office.
It would be desirable, though not essential, for each participant to have a full copy of either Visio (Windows) or OminiGraffle (Mac) for building their own KPI Trees.
What if I can't make one of the tutorials?
Diaries are complicated. If you can't make certain tutorials, let us know. We will be as flexible as possible, giving video feedback on submitted assignments, one-to-one sessions or catchup group sessions, wherever practical.
Dedicated private Black Belt group on kpi.community

The dedicated kpi.community social space allows participants to chat, ask questions and submit assignments privately and securely. Membership of the community, and private course space, is included with course enrolment. The community is also accessible through a dedicated iOS app for the iPhone and iPad.
Group size
Each wave will have a maximum group size of 8, a minimum of 1.
How do I enrol on the Black Belt programme?
Register on our sister site, kpi.academy...
Starts August 16th 2023, 13 weeks
Weekly tutorial sessions on Wednesdays (with some flexibility)
Pay by purchase order? Email us at training@madetomeasurekpis.com with your name, organisation (if appropriate), address and tax number (VAT/UTR etc.) as you would like it to appear on the invoice.
The course material is 'dripped' over the 12 week programme, with new material being made available each week. This ensures that students get full value from each session by completing assignments and tutorials alongside the online learning modules.
To take part in the sessions you will need...
- A computer (either a PC or Mac is fine)
- A decent internet connection (good enough for a stable Zoom/Skype/Teams video call)
- A headset to talk on (avoids feedback and poor sound quality)
- Zoom (a free download)
- PDF viewing software (for example Adobe's free Acrobat Reader, Apple's Preview or Window's PDF Reader)
- Chrome web browser. Others may work, but Chrome definitely works!
No, for copyright protection the videos can only be viewed through your KPI Academy account. Your initial access is valid for 1 year, but renews each year with your Black Belt subscription
Absolutely! Get in touch using https://calendly.com/bernie-smith/introductory-conversation to set up a free introductory call to explore the options.
If you decide, by the end of the first workshop session, that the course is not for you then you can contact us for a cheerful full refund of your course fees. All that we ask is that you have not participated in more than 20% of the course.
Recordings will be available for single missed sessions, on request
You can request a full refund at any point up to the end of the first workshop session.
If you want to start developing KPIs for your organisation for a client, then bring along the strategic objectives for that business. This will get you off to a good start and help you make the most of your workshop time. If you don't have a specific application in mind, or are not able to share this kind of thing, there's a 'backup' case study you can use. The choice is yours. You will be sent detailed guidance when you sign up and we are always happy to discuss this before you join the course.
Other than that, all you need to do is to turn up to the session on-time with an open mind.
Each tutorial session can be recorded. If you are not able to make one or two of the sessions, the relevant recording will be shared with you and where possible alternative arrangements will be made. This will normally be a 1:1 catchup session or feedback by email.
How do I enrol on the Black Belt programme?
Register on our sister site, kpi.academy...
Starts August 16th 2023, 13 weeks
Weekly tutorial sessions on Wednesdays (with some flexibility)
Pay by purchase order? Email us at training@madetomeasurekpis.com with your name, organisation (if appropriate), address and tax number (VAT/UTR etc.) as you would like it to appear on the invoice.