Call Us! +44 7973 631102

The science of setting targets…

At one point in the late 1980s, the then president of Ashton-Tate (Esber was CEO) proclaimed that every product would need to bring in at least 10% of the company’s revenue or be dropped. This statement had the immediate effect of limiting the company to 10 products or fewer. Further, with dBASE bringing in about 70% of the revenue, the other product managers quickly convinced the president to drop the requirement.

Source Wikipedia

  1. What is a KPI? | Made to Measure KPIs on February 12, 2013 at 18:52

    […] way around” to make the number look good or drive self-defeating behaviours (See this article- The science of setting targets for a great example of this […]

  2. KPI Key Performance Indicator NYC on March 9, 2014 at 12:02

    […] way around” to make the number look good or drive self-defeating behaviours (See this article- The science of setting targets for a great example of this […]

Leave a Comment