Year: 2016
Accurate KPIs, Van Halen and brown sweets.
How do you know if you are looking at accurate KPIs, reports or dashboards? Perhaps we can learn a lesson from rock legends Van Halen. A copy of their 1982 tour rider makes for interesting reading. It’s 53 pages long and contains some very specific requirements, including: Two dozen English muffins Six bars of soap Six…
Report Engagement, 10 essential lessons from spam email
I hate spam, so I am reading a book on marketing emails (Email Marketing Rules: A Step by Step Guide to the Best Practices that Power Marketing Success by Chad White) to figure out how to create engaging emails that people actually want to read and open. Reading the list I realised these rules hold…
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