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The wrong KPI. Dangers of the ‘obvious’ measure

By Bernie | March 8, 2014

  A powerful example of  wrong KPI is a measure used in call centres. Many of us have experienced a call centre agent who is clearly dying to get us off the line (even if they are scripted to hurriedly ask you ‘Is there anything else I can help you with today, Mr Smith?’). The…

Why that call centre wants to get you off the phone…

By Bernie | November 20, 2010

We have all been hurried off the phone by a call centre. Have you ever wondered what made that happen?