failure
Do not shoot the messenger
I have witnessed more debates about KPIs and measures than any human really should. They normally settle into a few clear families. We shouldn’t measure -insert controversial topic- because: It’s too hard/expensive to measure We tried that before and it didn’t work It doesn’t have a causal link with the thing that we are interested…
Three questions to tell if your strategy is broken
Imagine going into a map shop and saying “You know a lot about maps, I’d like you to recommend some good ones?”. It sounds pretty silly, and it’s pretty clear that the response will be “Well, where do you want to go?”. Strangely enough, many people and organisations don’t get beyond the first question when…