strategy

Strategy Checklist: Is your strategy ready to support meaningful measures and KPIs?

By Bernie Smith | January 18, 2013

Why is a strategy checklist important? Imagine a friend saying to you “Can you pop out to the hardware store and buy a tool for me?”. Obviously, your first question would be “What kind of tool are you looking for?” Deciding on your measures and KPIs without having a clear strategy is exactly like going…

Three questions to tell if your strategy is broken

By Bernie Smith | December 14, 2010

Imagine going into a map shop and saying “You know a lot about maps, I’d like you to recommend some good ones?”. It sounds pretty silly, and it’s pretty clear that the response will be “Well, where do you want to go?”. Strangely enough, many people and organisations don’t get beyond the first question when…