target setting

Why being bad can be good – Targets, measures and dissonance

By Bernie | September 9, 2011

I’ve often found that people often get very uncomfortable if you change a measure to show poorer perfomance even if you lower the target proportionately. Let me give you an example. I worked with a paper manufacturer a few years ago. Their (flawed) efficiency measure showed them bobbing between 95 and 105% efficiency. Anyone with…