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Why that call centre wants to get you off the phone…

By Bernie | November 20, 2010

We have all been hurried off the phone by a call centre. Have you ever wondered what made that happen?

Harry Beck

When to leave things out and ignore people….

By Bernie | November 8, 2010

Sometimes things jar when you first see them. I see this a lot with dashboards that I help design (or redesign). People become very wedded to both the look – but more crucially they are wedded to the logic of how something is laid out. I think a brilliant example of this is the modern…