Sometimes things jar when you first see them. I see this a lot with dashboards that I help design (or redesign). People become very wedded to both the look – but more crucially they are wedded to the logic of how something is laid out.
I think a brilliant example of this is the modern tube map (apologies to those of you who know this story).
The early tube map was a great map. It showed where the stations were in a nice, geographically correct, layout. It also showed faithfully how the lines wiggled their way to their destinations. Now there were a couple of side effects to this. Firstly the central london section was packed with stations but the suburbs luxuriated in page space. Secondly, the way in which tube routes are picked is similar to trying to harpoon a mouse in the dark (I will blog how this works later – it’s jaw-droppingly strange) so the layout was not that easy to follow.
Harry Beck was a London underground employee who saw a much simpler way of showing the tube lines, stations and intersections. He laid it out like you would layout an electrical schematic, showing the key relationships, rather than every twist and turn of every wire.
He worked on the new map in his spare time and spent some time and effort trying to convince the management of London Underground of the value of the new approach. I can only guess at the objections to moving to the new system, but they probably included:
- There’s not enough geographic information on here..
- Passengers want it to look like a proper map…
- People will find it confusing….
- I don’t like it..
Eventually Harry Beck won the arguement and we ended up with the first iteration of the modern tube map.
I think the key parallels I would draw from this tiny bit of history with KPI dashboards and data representation are:
- People resist change (really Sherlock? I hear you say, but it’s true irrespective of merit)
- The best solution may involve some loss of information or detail – but improve on clarity and simplicity
- The best solution may only cater to one function – so you may upset some people who used it for something else (just make sure there aren’t too many of these!)
- Colour coding, good layout and visual clarity are valued more highly than you would establish through “just asking” a prospective client – often people don’t realise how much better things can be until they see them.
Next time you need to make a major change to MI, presentation or layout, take feedback but don’t rush the customer/client into liking the layout/design. The key is how the users feel after a few exposures. Sometimes a few weeks can take someone from outrage to evangelism.
Here’s to you Harry!