Better KPIs Better Results

KPIs and measures can drive a business in the right direction, or become instruments of torture.

I believe that most organisations can do a lot more with the data and systems they already have. This site is all about helping you improve your measures, KPIs and reporting. Dive in, take what you need and let me know if you think there are gaps.

Don’t forget to get in touch if you want to talk to a human.

Bernie Smith

founder of Made to Measure KPIs

Popular KPI design guides

Choosing the best KPIs icon
KPI Design

Ultimate KPI Selection Guide

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KPI Design

Turning strategy into KPIs

Building KPI Trees icon
KPI Design

How to Build KPI Trees

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Balanced Scorecard

Balanced Scorecard Ultimate Guide

Building KPI engagement icon
KPI Design

Building Team KPI Engagement

Fixing KPI overload icon
KPI Design

Fixing KPI Overload

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KPI Design

Defining KPIs Clearly

Designing Key Results icon
KPI Design

Designing Key Results & Targets

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KPI Design

Report and Dashboard Visual Design

Advanced KPI guides

Using OKRs and KPIs together icon
KPI Design

Using OKRs and KPIs Together

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KPI Design

Performance Index Design

Report and Dashboard Visual Design icon
KPI Design

Report and Dashboard Visual Design

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KPI Design

Designing Effective Incentives


Books on Performance Measurement

  • Powerful, practical methods
  • Step-by-step guidance
  • Straight-forward language
Free Webinar

How to build a KPI Tree

Turn your strategy into meaningful KPIs visually.

Just register to watch straight away...


Online Learning

KPI Academy

Live and self-paced KPI courses and support on our dedicated learning site

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