At one point in the late 1980s, the then president of Ashton-Tate (Esber was CEO) proclaimed that every product would need to bring in at least 10% of the company’s revenue or be dropped. This statement had the immediate effect of limiting the company to 10 products or fewer. Further, with dBASE bringing in about 70% of the revenue, the other product managers quickly convinced the president to drop the requirement.

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