Live Face-to-Face Workshop
Learn how to design targets and incentives that work
Signed copy of GAMED, by Bernie, for every student
Targets can be a force for amazing, or destroy an organisation...
At Made to Measure KPIs we know you want to be part of a thriving business that uses performance targets and incentives to motivate your team and deliver fantastic business outcomes.
In order to do that, you need a clear, structured and transparent approach that really works.
Tough questions and plenty of risks
The problem is that target and incentive design is fraught with difficult questions...
- Which KPIs should I target?
- How do I stop people cheating? and
- How do I create a performance incentive scheme that is seen as fair and motivating for everyone?
Getting it right can be complex, time-consuming and there's the constant risk of unexpected outcomes such as legal issues, staff disengagement and poor business results which make you feel confused, stressed and frustrated.
We believe that you can build effective targets and incentives in a low-risk way, without the guesswork.
Lots that needs to go right
We understand there are a huge number of things to think about when building effective targets and incentives which is why we we spent 10 years developing and testing a robust, logical and teachable method that really works..
Develop your powerful targets and incentives
Stop dealing with the fallout and pain from target and incentive problems and start powering your business towards the success it deserves.
Bernie
Founder: Made to Measure KPIs and KPI Academy
This course is for people who...
- Are tasked with creating new, effective, performance targets and incentives
- Need help fixing existing performance targets and incentives
- Want a structured and practical design framework
By the end of the course you will know how to...
- Create targets and incentives that align with your strategy
- Build engagement with your target owners
- Test your targets and incentives rigorously for unexpected outcomes and dangerous loopholes
Course Objectives
Spot and fix the 33 common target & incentive problems
After spending years picking through the rubble of failed targets and incentives, Bernie has identified four families of target and incentive dysfunction. You will learn how to spot them, fix them, or avoid these common issues.
Design and implement targets that work
Target design shouldn't be based on guess work, hunches or haggling. Learn a bullet-proof nine-step method for getting the handful of sensible targets, every time!
Create incentives that give explosive results
Learn the eight principles you need to apply to build effective incentives and explosive results. Common sense will only get you so far. These rules are based on leading behavioural research, translated into clear, practical how-to advice.
Style and content...

High-quality live KPI training
This workshop is presented by best-selling KPI author, speaker and trainer, Bernie Smith. Bernie is the creator of the ROKET-DS system, the target design system trusted by performance specialists the world.
Highly interactive
The workshop is small-group and highly interactive. As well as having the opportunity to jump in with questions and comments at any point, the session uses carefully designed case studies and workbooks to consolidate understanding as we work through the method.
Course content
Using real-life case studies, we explore what makes good, and bad, targets and incentives. Case studies include...
- Chronic complaint - How poor ambulance targets meant a death could be a success
- Family friendly motoring - Motor racing rules stretched to the absurd
- Mutual fun madness - How the investment industry is allowed to 'bury its dead' to inflate performance
- Medical mayhem - Outsourcers making a healthy profit fixing the mistakes they were paid to make
- A-grade abundance - Exam grade inflation and what drives i
The four families of dysfunction
The ROKET-DS Diagnostic toolkit
- Introducing the ROKET-DS approach
- Step 1: How to identify existing target issues
- Step 2: Planning target outcomes
- Step 3: Selecting the right KPIs to target
- Step 4: Identifying and engaging target owners
- Step 5: Checking owner agency
- Step 6: White hat testing targets
- Step 7: Black hat testing targets
- Step 8: Fixing problems and retesting
- Step 9: Managing targets and go live
- Target design using the ROKET-DS Canvas
- Incentives and motivation
- Incentive method intro and Step 10
- Shizzle Systems case study
- Gamification
- Step 11 White hat testing incentives
- Step 12 Black hat testing incentives
- Step 13 Fixing problems and retesting
- Step 14 Manang your incentives and going live
- Incentive canvas
- Incentive and full method recap
- Words of caution
- Next steps
- Staying focussed and motivated
- Keeping in touch
Included with your course...

Your personal copy of GAMED, the book

Premium Access to the GAMED Community Online Space
A community space where you can contact Bernie directly, access bonus tools and templates or just share your good work or experiences with the growing GAMED community.
The community is ad-free and has no nasty tracking.
Lifetime access is built-in to your KPI Academy account and comes as part of your course purchase.

ROKET-DS Printable Canvas Templates
It's easy to get lost in the details of a step-by-step method, so we give you these two brilliantly clear and easy to use templates to help you through the target setting and incentive design sections of the ROKET-DS method.
Format: printable PDF

Full Case Studies
During the course, we demonstrate every step of the method using a clearly-explained case study example.
The Target and Incentive Canvases for the core course case study are included as printable PDFs, for download.
Format: printable PDF

ROKET-DS Issue Diagnostic Tools
When things go wrong with targets and incentives they often fail in multiple ways.
The ROKET-DS Diagnostic is designed to be used alongside the Definitions Diagnostic Reference Handbook to help you analyse and fix problems quickly and to root cause.
Format: printable PDF

Full Diagnostic Reference Handbook
Our course focuses on the ROKET-DS method, based on years of careful research into how targets and incentives really go wrong. These failures have been simplified into four families and thirty three failure types, to help you diagnose and fix target and incentive problems.
Each failure type is catalogued in this handbook, giving you:
- Issue description
- Why is is a problem
- A practical example or case study demonstrating the issue
Format: printable PDF

Excel Definition Tracking Tool
You get a carefully designed Excel tracker tool, to enable you to easily manage and maintain your targets and incentives.
The tool comes ready-populated with two course case studies.
Format: Excel workbook

Design and Implementation Checklists
Included in your download pack 'GAMED: Design and Implementation Checklists' handbook. With twenty-two practical, helpful checklists in a printable guide, this handbook is designed to help you navigate common risks, practical challenges and problems.
Format: printable PDF


Reverse Brainstorming Guide
Reverse brainstorming is a simple, but incredibly powerful method for identifying practical problems before they go wrong. Once you master this technique, you will find it is an amazingly useful tool in many situations beyond Target and Incentive design.
Format: Printable PDF
